Storytelling and Enhanced Game Mechanics
Adding a storyline or context (e.g., searching for hidden “treasures”) adds depth to the lottery, turning it into an engaging experience rather than just a draw.
Easier Reach to Younger Audiences
By using AR technology, traditional lotteries are modernized, encouraging younger, digital-native audiences to engage with the brand.
Increased Engagement
Participants actively engage in the immersive lottery by performing interactive tasks. The emotions connected to gameplay become more intense, making the promotional campaign both effective and captivating.